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MARKETING

OLFACTORY

 

Because the sense of smell, almost more than any other sense, has the power to recall memories and it is a pity that it is used so little.
(Rachel L. Carson)

Olfactory Marketing falls within the scope of Sensory Marketing, which studies and uses the enormous potential of perfumes as a means of communication.

It is based on the involvement of one of the 5 senses, the sense of smell. Thanks to the diffusion of particular fragrances studied, it is possible to communicate directly with emotions with the possibility of influencing the purchasing behavior (increasing the stay time and impressing the memory of the pleasant experience in your restaurant) or to act positively on the morale of the your customers and collaborators collaborators.

Olfactory Marketing can be considered a new branch of marketing, which has multiple positive effects and is effective in every activity.

The use of fragrances in marketing can be applied in many types, the aim is to create an empathic and effective communication between the local and the customer, which allows the company to remain "impressed" forever and be recognized much more easily. In other words, Olfactory Marketing reinforces and strengthens the image, the logo, the brand and the company philosophy.

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The creation of the Olfactory Logo allows you to have a personalized fragrance for the venue, designed ad hoc to represent the corporate values.

The chosen fragrance can be diffused by spray in small and reserved rooms, or thanks to professional diffusers and logable lamps in larger rooms. It is important to underline that even all paper communications can be scented with the same diffused fragrance, so customers will be accompanied home by your perfume and communication will be more effective and emotional.

THE SCENT OF A FOOD OR A DRINK STIMULATES THE WISH TO TASTE THEM

The fragrances designed for these environments evoke the scents and pleasures of traditional food, emphasizing precisely those components that stimulate the sweetest and most 'affective' memories linked to the table.

This creates a happy fusion with the foods that are actually present, creating a 'greedy' environment, where it is pleasant to stay and return, tasting the foods enhanced by the diffusion of fragrances!

THE POWER OF SMELL GOES WAY BEYOND CREATING COCKTAILS

Today more than ever it is important to be aware of the means we have available to make our customers' stay more and more qualitative.

If you have understood that the sense of smell in cocktails is more than important,

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